Marketing research has experienced a resurgence with the widespread use of the internet and the popularity of social networking. It is easier than ever before for companies to connect directly with ...

The Association of National Advertisers has released an “Ethics Code of Marketing Best Practices” in an effort to provide a comprehensive ethics framework and resource guide that outlines best ...

National and international organizations have developed marketing codes of ethics to guide business practices. When a business commits to a marketing code of ethics, it commits to conducting its ...