What matters most is intention—thoughtful planning, clear storytelling and dependable marketing materials to ensure your ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found success with impactful campaigns.

Operating a business requires informed decision-making, but today’s digital environment is defined by rapid shifts and innovation. Finding ways to keep pace while maintaining a clear understanding of ...

Amaan Kazi is the CEO of Verified Market Research, a global market research & consulting firm focused on niche & emerging markets. In the past, B2B decisions have largely been based on gut instinct, ...

Here are five trends I believe will define small business marketing success in 2026, grounded in fresh data and shaped by the ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...