Gen Z Says is a bimonthly column chronicling the latest trends in the fashion and beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

If you wear makeup often, product choice matters more than technique. Heavy, long-wear formulas designed to “lock in place” ...

At first blush, the idea of makeup products for men sounds laughable. And yet men’s cosmetics and grooming products are among the fastest-growing segments in the beauty industry. What’s key to rising ...

These affordable beauty resolutions for 2026 are refreshingly easy to keep, helping you look and feel great without spending ...

Look out for these signs that your face products have gone rogue. It can be all too easy to let your bathroom cabinet and makeup bag devolve into a chaotic mess, especially as you slowly lose track of ...

It's no secret that beauty standards are largely held up to women. So much so that we hardly think twice about prodding our faces with brushes and pencils. For many of us, applying makeup on our faces ...

When Pamela Anderson went to Paris Fashion Week without any makeup last October, the internet freaked out. Seeing the beauty icon forgo foundation and eyeliner in front of so many cameras—with a huge ...