Online search is more often than not the starting point in a local consumer’s quest for products and services nearby. In fact, 78% use the Internet to find information about local businesses in their ...

Local search intent is defined as the goal a searcher has when they type a query into a search engine when seeking a resource in a specific geographic location. The local searcher could be looking for ...

This post was sponsored by SOCi. The opinions expressed in this article are the sponsor’s own. As a marketer, you may feel like the ground is shifting under your feet with so many changes in the world ...

Local has evolved from listings management to real experience and engagement. Today, consumers are looking for more personalized experiences and relevant conversations across all touch points. The ...

Local listing marketing and social media are essential tools for businesses looking to increase market share and visibility, with a staggering 46% of Google searches being location-related. Optimized ...

AOL opened up for testing a new local search service, finally adding a component to its search engine that many competitors have had for years. Those interested in giving the new service a test-drive ...

Service businesses aren’t being discovered through broad “best plumber in the city” searches anymore. They’re found through ...

Local businesses need local customers. While there are many ways to capture potential customers, local search engine optimization can create an excellent source of leads. Local search engine ...

Interchange Corporation, a developer of local paid search technology, today plans to launch a local search engine aptly named Local.com. The new engine takes a comprehensive approach to aggregating ...

AOL Wednesday debuted its own local search engine--available to both AOL subscribers and regular Web denizens--entering the fray with search giants Google and Yahoo!, who have recently beefed up their ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. Forget Google. These days, you can search for things on the Web and get ...