Associated British Foods has extended its Kingsmill bread range in the UK to include three seeded loaves. Backed by a GBP700,000 (US$1.1m) marketing campaign and price promotions, the new range will ...
Associated British Foods’ UK bread arm Allied Bakeris has launched an on-pack promotion for its Kingsmill bread brand featuring animated characters Wallace & Gromit. The manufacturer said today (4 ...
Kingsmill has unveiled its Great White bread, a white bread with as much fibre as wholemeal, with packaging designed by BrandOpus. Supported by a £6.7m marketing investment, the bread looks to break ...
Associated British Foods Plc, owner of UK bread brand Kingsmill, agreed to buy rival baker Hovis from its private equity backer. AB Foods said the deal with PE firm Endless LLP will let Kingsmill ...
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