This month, Jollibee Group introduced a new corporate logo—clean, minimalist, and sans-mascot. It’s a stark departure from the wide-eyed, red-cheeked bee that once symbolized the Filipino fast food ...
MANILA, Philippines — Jollibee Group has unveiled its “evolved corporate brand,’ saying it was more than just an update of their logo. The homegrown multinational firm said in a statement the update ...