The power of persuasion can be easily misused and exploited. Spend any time on social media, and you'll likely come across content from a popular creator paid by brands to persuade you into buying a ...

This suggests that social influence operates not just through direct exchanges between individuals, but is also shaped and constrained by the structure of the network. Predicting who will share The ...

Filippo Menczer receives funding from the Knight Foundation, Sloan Foundation, NSF, DoD, and the Swiss National Science Foundation. We have uncovered many examples of coordinated inauthentic behavior.