ITV's Michael Grade has said that the government's review of TV product placement regulations will put UK broadcasters on a "level playing field" with global rivals. Back in September, the government ...

With animation by Blue Zoo, the ad is to run across the ITV, Channel 4 and BSkyB networks and forms part of a campaign highlighting the change in broadcasting rules. New rules stipulate that a product ...

B&Q has agreed a product placement deal with ITV which will see a new kitchen from the retailer installed on the set of daytime programme This Morning. The two-year partnership will also see the use ...

Aegis Group’s Carat has struck a deal for one of the first product-placement deals on commercial TV in the UK. The agreement is with commercial broadcaster ITV to place its client, tourist ...

The deal, negotiated by ITV Commercial and Spirit Media on behalf of Highland Spring, includes the use of Highland Spring branding throughout the filming of Dancing on Ice. Speaking of the deal ...