ITV to play adverts before scrums during Six Nations games

The news that ITV intends to show adverts during breaks in play before scrums shows the disdain in which the set-piece is ...
Extra.ie on MSN

Six Nations fans left enraged by ITV’s in-game adverts

England were utterly dominant without needing to get out of second gear as they smashed Wales 48-7 to open up their 2026 Six Nations. England were on top from the first second as winger Henry Arundell ...

ITV to screen ads before scrums during Six Nations games

ITV to screen ads before scrums during Six Nations games - Samsung and Virgin Atlantic will be the first brands to trial the ...

ITV uses in-game adverts during Six Nations in UK first

An advert was shown in each half of France's victory over Ireland in a 'double-box' format, lasting for 20 seconds.

Here's what viewers need to know about ITV Six Nations in-game adverts

Advertisements will be shown twice during each match, in a split screen. Each ad will last 20 seconds and will fill the right ...

ITV rugby adverts: Six Nations to feature in-game adverts for first time - explained

Six Nations games are set to feature ‘in-game ads’ in 2026 🏉📺 ...
GB News on MSN

ITV told they should 'never show Six Nations again' after controversial mid-match adverts

Rugby supporters have reacted with fury this evening after ITV deployed split-screen advertising during the Six Nations ...

ITV to air in-game adverts for Ireland’s Six Nations clash against France, and fans aren’t happy

For the Six Nations opener between Ireland and France on Thursday, ITV will add split-screen adverts while scrums are being set.
GB News on MSN

ITV to air 'in-game' adverts during Six Nations with fears of similar plans for FIFA World Cup

ITV is set to air advertisements during live play at Six Nations England matches, marking an unprecedented move for UK rugby.