Most consumers don’t shop with a brand solely because of the products or services it offers—88% of customers say the experiences they have with that brand are just as important. As such, providing ...

Customer feedback is one of the quickest and most efficient ways to improve your business. After all, who would know better than your customers what you do well and what could use improvement? The ...

Your business can't expand without customer loyalty, so it's crucial to create a smooth, efficient user experience on your ...

Nutshell reports that ethical AI practices in sales build customer trust through transparency, human oversight, and ...

As entrepreneurs, a lot of us tend to be visionaries. We have big ideas of what peak success looks like in our business or as leaders. But sometimes, we get caught up in big, lofty visions that are ...

In the food business, there’s a lot of competition around, no matter what part of the industry you fall into. That active competition is constantly vying for attention from your customer base and ...

It’s no secret that many technology companies have changed the way they approach customer experience and success. With the end of ZIRP (zero interest rate policy) in 2022 and 2023, budgets are much ...

Building customer loyalty requires going beyond satisfaction with “wow” moments and anticipatory service. A perfect product, caring service, timeliness and service recovery are keys to satisfied ...

Learn how to leverage AI to improve processes, power growth and make stronger connections with your customers.

As an ecommerce marketer, new customer acquisition and retention are always at the forefront of my Google Ads strategy. I’ve found Performance Max (PMax) is a key driver of both. It allows me to reach ...

Whereas large language models (LLMs) attracted consumers well before enterprise users, SaaS platforms are driving the use of embedded AI agents to improve employee experience and productivity. AI ...

Analytics is often associated with online marketing as a way to measure visits to a website and online commerce. Yet as brands increasingly rely on apps and websites to entice customers, they are ...