For 87% of B2B marketers and 77% of B2C marketers, email remains the primary content marketing channel. Indeed, it helps to expand the customer base and get to know your audience better. Despite a ...

We may receive a commission from our partners if you click on a link to review or purchase a product or service. Click to Learn More Email marketing typically costs around $9 to $25 per month for a ...

Email marketing is one of the easiest and most cost-effective ways to connect with your audience. Here’s how to set up your first campaign, step by step. We are a team of writers, experimenters and ...

Shelby Van Zwol answers your questions on the underrated marketing strategy that gets missed and how you can maximise it to ...

Opinions expressed by Entrepreneur contributors are their own. Generation Z, the cohort of people born after Millennials, was supposedly the kryptonite of every digital marketer. Gen Zers don’t check ...

Many B2B entrepreneurs claim this email marketing ROI is fabricated. For every dollar you spend on email marketing, expect an average return of $32. Many B2B entrepreneurs claim this email marketing ...

Email isn’t as exciting as some newer digital channels, but that’s no reason to set it aside. Right now, email is one of the most popular marketing channels, and for good reason. HubSpot research says ...

Avoid shiny object syndrome: Don’t start five platforms at once. Choose one channel that makes sense for your audience (email ...

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. It is important to know what other people besides you think about ...

The world is changing—slowly, but inevitably. If your job requires you to advertise a product properly (or you’re simply interested in marketing), you’ve likely noticed how multichannel marketing ...