Google AdWords is one of the most important marketing tools you can use to reach customers: Google owns 71% of the search market share, it has the world’s largest online display advertising network, ...

Google is reversing its policy for its consent management platform (CMP) that initially capped at 12 the number of vendors a publisher can list in opt-in messages, following critical feedback from ...

Regardless of whether you’re a first-time AdWords user or a seasoned online marketer, getting the right training—and certification—can make or break your online advertising efforts. So if you want to ...

As part of an ongoing series, the CNN Underscored team showcases outstanding deals you can shop right now in the CNN Store. Each week, our staff features a product we think you’ll love. This week, ...

Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

It starts with a click. In 2004, I became the victim of click fraud. All it took was a single click, and the business that I worked so hard to grow and run was now losing ROI. Worse yet, my colleagues ...