Discover how Geico's innovative ads drive consumer savings and market growth with humor and strategy, making it a top U.S.

Just weeks after pulling its massive media account from long-time agency Horizon Media, new data reveals that GEICO has become a lot less massive as an insurance category advertiser. New data released ...

Netflix is running the first custom creative campaign for its ad-supported tier in partnership with Geico, according to news shared with Marketing Dive. The effort pairs the insurance firm’s gecko ...

After 15 years, Maxwell the Pig is back. The plucky pig first debuted in the Geico ad back in 2010, when they heavily featured the 15 percent savings mantra and played on common phrases in a funny way ...

Dikembe Mutombo last appeared on an NBA roster back in 2009, but it seems like a lot longer ago than that. His legacy as one of the better shot blockers of his time remains, as evidenced by his ...

The four largest personal property and casualty insurers cut advertising spending significantly last year, in part to offset rising costs due to the growing number of climate-driven natural disasters.

Dikembe Mutombo had no trouble playing up his flair for taunting his opponents in a popular Geico ad. One of the most feared defenders in NBA history also made a heck of a pitchman. Dikembe Mutombo, ...

Geico is an insurance company most well known for selling car insurance, but in fact, it offers other types of coverage, including life insurance and pet insurance. Renters, homeowners and business ...

HOUSTON--(BUSINESS WIRE)--GEICO hosted a ceremony today to celebrate the expansion of its commercial insurance operations at its Katy office, which will support this growing area of GEICO’s business.

A sister company of the largest U.S. truck manufacturer has partnered with one of the most recognized insurers on the market to develop a connected insurance solution that streams telematics data to ...

RICHARDSON, Texas--(BUSINESS WIRE)--GEICO announced the addition of 500 new jobs in North Texas today during a ceremony to commemorate the expansion of its growing commercial insurance business. Of ...