Discover how Geico's innovative ads drive consumer savings and market growth with humor and strategy, making it a top U.S.

John Lehr, who now-famously appeared in these ad spots as an offended caveman rolling his eyes at the tagline's suggestion ...

Are you a print subscriber? Activate your account. By Gillian Follett - 1 hour 15 min ago By Asa Hiken - 1 hour 33 min ago By Parker Herren - 2 hours 24 min ago By Phoebe Bain - 3 hours 53 min ago By ...

Facing the possibility of a legal battle, a local personal-injury law firm has stopped airing a television commercial that features characters from ads for insurance giant Geico. Geoff McDonald & ...

Hip-hop duo Tag Team have turned a popular ad with Geico into their own flavor of ice cream. The music group known for the '90s hit "Whoomp! There It Is!" and the insurance company announced a new ice ...

The Spot: It appears we’re watching a promo for a new reality-TV series. In the show—called Tiny House—a newlywed couple moves into a midget-sized apartment. For one full year, they will endure ...

Ken Griffey Jr. appears in new ads for Geico and Booking.com that Major League Baseball fans are seeing in heavy rotation during broadcasts of MLB postseason games. The National Baseball Hall of Famer ...

In a climate in which CEOs—especially really wealthy CEOs of financial firms—are generally unpopular, it might seem dicey to use one in an advertisement. Of course, there is a long tradition of bosses ...

GEICO Corp. topped all property and casualty writers in terms of advertising dollars spent in 2011, according to SNL Financial. The direct insurer spent just under $1 billion in 2011 on TV, radio, ...