Circularity is the name of the game in denim — and G-Star Raw is pushing the sustainability movement forward with a range of stretch denim items for spring 2020 that are specifically designed for ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. When it came time to launch its colorful new spring ...

Add Yahoo as a preferred source to see more of our stories on Google. Titled “Denim for Earth,” the showcase will highlight the work of eight up-and-coming designers and artists breathing life into ...

G-Star RAW has dove headfirst into modern-day technology and reflected its findings across an AI-designed denim collection earlier this year. The futuristic offering broke new ground and symbolized ...

Denim has rightfully earned its reputation as a dirty business, but denim brand G-Star Raw is continuing its efforts to shape a new future for the fabric with the development of the first-ever Cradle ...

Breathing new life into its jean collections, G-Star RAW presents its latest campaign titled “The Hardcore Denim,” utilizing world-class tap dancers to embody the brand’s ethos. World Tap Champion ...

Who says you can’t get up to new tricks with old duds? Not Nanna and Simon Wick, the Copenhagen-based sister-and-brother act behind upcycling brand Division, which in a short time has gathered a big ...

Your jeans should work as hard as you do. Enter G-Star’s Anatomic Denim: part fabric, part acrobat. Launching with a jaw-dropping campaign and a life-sized denim gorilla, the Dutch denim maestros are ...

One of the most common challenges women have when jean shopping is finding a pair that fits their female frame—without leaving a gap in the back. To solve this gaping problem, G-Star RAW has updated ...