In 1960, E Jerome McCarthy introduced the 4 P's of marketing: product, promotion, placement and price. This model has been widely adopted and taught in Marketing 101 classes as a fundamental framework ...
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Back to basics: Offline marketing tactics that still work in today’s digital world
Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY John Hood Traditional ...
The buying journey has turned into a complex maze, challenging the old playbook used by traditional marketing models. As customers zigzag in unpredictable ways, chief marketing officers (CMOs) find ...
The digital marketing industry contains two types of people: experienced marketing professionals with a traditional approach who start by tapping into the psyche of their target audiences; and a newer ...
Inspired, in part by Ryan Holiday's new book “Growth Hacker Marketing“, I recently introduced some ideas about growth hacker marketing for musicians. I then spoke with Holiday about how his ideas ...
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