With the strategic use of optichannel marketing, "You can truly deliver the right message to the right consumer at the right time," according to Lily Harder, former senior director of Marketing ...

Marketing services are being redefined — and print service providers are reinventing themselves to stay at the center of their clients’ communication strategies. Once offering customers customization ...

What if creating professional, branded marketing content for your business was as simple as clicking a button? With the unveiling of Pomelli, Google DeepMind’s latest innovation, that vision is closer ...

New York, Jan. 08, 2026 (GLOBE NEWSWIRE) -- Optimove, the creator of Positionless Marketing, today announced the launch of its AI Marketing Tools Hub, a comprehensive resource designed to help ...

It's rare to come across a philosophy or strategy that remains relevant for decades. Yet, Dan Kennedy's direct response marketing principles are as effective today as they were when he first ...

For those of our readers who aren’t acquainted with the work of the DMA, please tell us a bit more about yourselves. The Direct Marketing Association has been leading the way in direct marketing and ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...