Ann Padley and Jenny Millar, co-authors of The Pricing Sprint and leaders of the consultancy Untapped Pricing, explore why ...

Shoppers today are savvy and always looking for the best prices. As a result, retailers must take a strategic approach to pricing by constantly analyzing customer behaviors and competitor strategies.

Properly pricing consumer goods and services in the economic marketplace is an crucial small business strategy. Setting the correct price point for each item sold often relies on various pieces of ...

There are many influences that affect profitability and the bottom line for your convenience store. Pricing is a critical source of influence over shopper purchase behavior, and the pricing decisions ...

“How many model runs do you plan on using this year for your artificial intelligence needs?” It’s a question a software salesperson might ask a prospective customer during a conversation about ...

The combined effects of intense industry competition and rising transportation costs underscore the importance of profitable freight and logistics pricing strategies. In most businesses, variations of ...

LONDON--(BUSINESS WIRE)--A leading pricing analytics solutions provider, Quantzig, has announced the completion of their latest article on the best practices to implement pricing strategies in ...

Many businesses make a critical mistake when defining customer value: they treat it as a fluid, ever-changing metric rather than a fixed, measurable figure. For example, I once spoke to a business ...

Opinions expressed by Entrepreneur contributors are their own. Successful entrepreneurs are usually moving so quickly to get to the next big thing that they typically just come up with a price off the ...

L. Gene Alessandrini, Senior Vice President of Marketing, PPL EnergyPlus While many of the costs of doing business continue to rise, the price of wholesale electricity has dropped significantly. And ...

Product pricing is one of the most important determinants of company success. A product’s market price must account for numerous competitive factors, including research and development costs, target ...