The scope of database marketing today, the various skill sets required, and particularly the ways the database intersects both information technology (IT) and marketing are why many organizations ...

The first thing in building any E-commerce app is creating the underlying database to support it. As much as possible, you should try to build your application code and business logic into your ...

Good software habits apply to databases too. Trust in these little design tips to build a useful, rot-resistant database schema. It is a universal truth that everything in software eventually rots.