In a cultural moment shaped by countless challenges, Pantone’s color of the year for 2023 is a bold shade of red that speaks to the strength and vitality needed for forging a more positive future.

The verdict is in! Mere weeks before the beginning of 2023, Pantone has already revealed the Color of the Year, and this time, it's....*drumroll please*... Viva Magenta! On the official website, this ...

Its latest pick is none other than Viva Magenta 18-750, which it describes as "a shade rooted in nature descending from the red family and expressive of a new signal of strength." Other words the ...

Pantone has spoken. The color that will shape the year ahead is — drum roll, please — Viva Magenta. The global color authority reveals its Color of the Year every December, and its 2023 choice, ...