It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

Fashion logos come in all forms – from intricate heritage designs to timeless graphic emblems. In such a diverse industry, a unique logo is key to standing out from the crowd. Some enduring fashion ...

The best fashion logos tend to stand the test of time, and that's certainly true of the Louis Vuitton logo. The design turns 130 years old in 2026, and it's still going strong. Whether you see it as a ...