The intimate apparel industry holds a surprising secret: while most retailers stock only 40 standard bra sizes, experts reveal there are actually closer to 200 sizes available. This eye-opening ...

Finding the perfect bra remains one of the most challenging aspects of personal shopping, with studies indicating that approximately 80% of individuals wear incorrectly sized undergarments. This guide ...

Don't know your bra size? Join the club. There's a deep confusion over bra sizing and how to measure your bra size. While it shouldn't be complicated, it feels like lingerie shopping is an endless ...

Of all the clothing we own, there is one item for which fit is more important than anything else: the bra. Sure, an ill-fitting pair of jeans can be annoying to deal with and maybe even have the power ...

We've been wearing bras for decades. Yet, with a lack of easily accessible information out there, many of us still don't realise we've got the wrong size on, or know how to find the perfect fit. And ...

Ill-fitting bras can cause neck, chest and shoulder pain. Use a tape measure to size your under and over bust. Explore different bra styles to suit your breasts like bralettes or push-up bras. Finding ...

If you find yourself wondering, why doesn't my bra fit?, and the thought of calculating your bra size makes your head spin, relax and take note. Our experts demystify bra measurements once and for all ...

When was the last time you were measured and fitted for a bra? If you can't remember, it's probably time. Bra sizes fluctuate because of changes in weight, diet and exercise, pregnancy, and ...

The brassiere, or shortened "bra", has evolved right alongside the women's movement itself. From tightened corsets to make the woman appear thinner and bustier, to layers of full-size toning garments, ...

Trying on a bra under the harsh fluorescent lights of the department store fitting room, I was forced to stare down the more prominent imperfections of my 40-something-year-old body. There were the ...

There's no doubt about it, finding the best bras can be a challenge, especially when you're faced with so many different designs. You might be trying to find the best push-up bra to give your boobs a ...