Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

(Ad) The new year is an exciting time for marketing. It's a blank page as last year fades in the background and a chance to start chasing new goals, finding new trends, and getting ahead in the new ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

Joe Camberato is the CEO and Founder of National Business Capital, a leading FinTech marketplace offering streamlined small business loans. A solid marketing strategy is the best way to help your ...

A bit of advice before you proceed: If you’re new to all this, school yourself on the basic types of content marketing with this quick-fire crash course of old favorites. But if you’re ready for some ...

Are you having a hard time using content marketing to generate quality leads for your business? Great content helps you draw in traffic through which you can generate leads. And, quality leads help ...

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...

You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems ...

Why is content marketing important? That’s a loaded question, but worth considering, because the benefits of content marketing are almost too numerous to count. To sum it up, content marketing is ...

Did you know we have an online event about digital marketing coming up? Join the Re:Brand track at TNW2020 to explore the latest brand marketing tech, trends, and challenges. Alex Antolino, the ...