Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Although buzzwords like "personalization at scale" dominate the business-to-business ...

Many SaaS product owners are often confused with strategizing for a SaaS product's growth and success. With so much information on the World Wide Web and with many generative AIs recommending ...

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...

What if I told you that the number 385 was the answer to building a solid go-to-market strategy? Stay with me. I'm Paul ...

If your B2B marketing strategy looks the same as it did last year, your pipeline may already be suffering. In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to ...

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped ...

B2B content has a reputation for being dry, which makes engagement a hurdle for marketers and a feeling of trust an even bigger hurdle for prospective buyers. However, videos hit eyes and ears at the ...

Research has often cited that B2B buying cycles are longer and more complex, but marketing and sales teams say they’re now grappling with two additional factors impacting their go-to-market strategies ...

SANTA BARBARA, Calif.--(BUSINESS WIRE)--HG Insights, a global leader in data-driven insights for B2B go-to-market (GTM) strategies, today announced its acquisition of TrustRadius—a leading provider of ...

At B2B Marketing, we believe the key to proving marketing’s impact is to become the commercial marketer. One of the skill essential skills to becoming the commercial marketer is financial acumen.

This post was sponsored by Directive Consulting. The opinions expressed in this article are the sponsor’s own. At a standstill about how to best market your new tool? Wishing you could accurately know ...