Microsoft announced IndexNow, a major evolution in how all search engines can discover and index content. IndexNow is open source and open to all participating search engines. When content is ...

Google’s list reveals 2025’s breakout topics and fast-moving trends that signal where search – and SEO opportunity – is ...

Generative engine optimization, GEO, is the latest marketing buzzword. Platform experts give their advice for what actually ...

Google Is Staring Down Its First Serious Threats in YearsThe search giant now faces three simultaneous challenges: government regulators, real competition, and itself. Google and Bing Are a Mess. Will ...

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Search engines know so much about us. From medical worries to hobbies and obscure questions we think of at midnight, we trust them with a lot of information. However, this trust shouldn’t be blind.

Forbes contributors publish independent expert analyses and insights. I write about the broad intersection of data and society. For more than half a century our digital search engines have relied upon ...

The billionaire investor says Big Tech's spending spree on AI models could spark a bubble and leave smaller rivals wiped out.